All For You

Any person, male or female having remotely anything to do with a wedding or even watched a wedding movie has no doubt heard the saying “something old, something new, something borrowed, something blue”, so what the hell does that have to do with porn?

Well, quite a bit actually. It’s human nature not to want to change. To dread the hassle of going through all your pages and updating links, banners, etc. It’s only natural not to want that hassle but did you know that not doing it could cost you quite a bit of money?

Let’s look at your website. How much total traffic does your website get per day? If you don’t know you better find out and stay on top of that. By now you should have a spreadsheet that lists off each website you have down the first column to the left (A). Column two (B), will be the traffic you get for the month (ie: September 2008 … put month and year, you’ll appreciate having the year in there way down the line).

Now repeat that every month for the rest of your life. You *ALWAYS* want to know how much traffic your site is getting. How do you know how well you are doing if you don’t know at the very least how many people are visiting your website?

Below all of that write down the name of every affiliate program you do business with (just like you did above for your own websites). Doesn’t matter if you do business with 10 or 1000 affiliate programs. You just want to jot down all their names in the first column of your spreadsheet. Next you want to write down how much traffic you are sending them.

In the next column you want to write down how much money you earn each month from that program. Now this next part is most important - cost per click. To determine how much each person you send this sponsor is worth to you divide total earnings by total visitors. So let’s say as an example you sent them 25,305 total visitors for the month of January 2008.

Divided by 31 as there are 31 days in that month - means you sent them an average of 816 visitors per day.

You made $1384.03

Divide what you made by 31 (total days in that month) and that means you made on average about $45 per day with this sponsor.

But the most important part is next …

Take total earnings divided by / total traffic. So in this case it would be 1384.03 / 25,305. That means you pretty much earn $.05 for every visitor you send over to this affiliate program.

Now repeat the same process for all affiliate programs.

Back up top in the area where you were writing down traffic for each of your websites, you might also want to jot down the average “bounce rate” for your websites. It’s not major important but it can help you in some cases to determine how much you have improved the quality of your website over time. You can get that from Google analytics. I’ve linked that to my article on the stat program because if you aren’t using it yet, you should be but you need to fully understand what it is and the accuracy level.

Now back to your stats.

Look closely at what you have. You now know exactly how much your traffic is worth. Most people find they are quite shocked at the numbers as they are significantly less than they had thought in their head.

The good news is, you are on the road to improving those numbers.

Now look at what your sponsors are doing for you. Any program earning you less than $.01 needs to be replaced.

When you do look to replace sponsors, look for something different or new. For example, look toward programs like Totem Cash who are paying you not based on a membership sale but instead for downloads of their desktop strippers which believe it or not has amazingly good results.

You need to keep in mind that not every affiliate program will be right for your kind of traffic. You know what they say …… You have to kiss a lot of frogs before you find your prince. And that couldn’t be more true for affiliate programs.

I have always had a very good relationship with Vivid. I make GREAT money from them and my sales ratios are through the roof. I earn like $.18 per click with their porn star websites but when I tried to promote their Kim Kardashian one, I did horrible. In fact, I never once made a sale with that site. Yet others are doing great with it. A friend of mine said it was the best thing ever for him that he’s never made so much money in his life. So obviously for some Kim Kardashian is a great program, just not for me. My traffic is more filtered toward porn stars and apparently my porn star guys don’t necessarily like celebrity sites. But I wouldn’t have known had I not at least tried. And that’s my point to you.

Look at what your current sponsors are earning for you, then go out there and try other programs until you find one that does great for you. Try programs like Totem Cash. It may not be your niche but you might be surprised how well it does for you. I know that I was.

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