All For You

An age old question in our business is which is better, rev share of pay per sale? Well first let us define what each program is. Rev share means that you share in the revenues generated from a customer. Typically that means you get X % of whatever the customer pays per month to be a member of that site. The good news is, you earn that money for the life of that customer so if that person stays a member of the site for a year, you are earning $x per month for an entire year! With a program like Bling Bucks. they pay 60% so if you make a sale. Basically you get paid $17.97 per membership (per month) with a console free tour sale.

PPC or Pay Per Click simply means they pay you for every click you send them (unique visitor). There are very few programs who do this to the high rate of fraud but the ones that do typically pay anywhere between $.01 and $.03 per click. The highest I’ve ever seen was $.05 but there were alot of terms and special conditions involved.

Pay per sale simply means you are paid a flat amount of money for every sale you make. This is a set amount, paid one time, not over the life of the sale however it is typically higher than what you earn. The payouts are varied but basically I prefer the console free tours so I typically make about $25 per sale. I could make more but I don’t like to send my surfers to a site with tons of pop ups. It’s tacky and I feel it devalues the quality of my sites.

Anyway so basically what we have is a one time $25 per sale, or $17.97 per month or $.03 per click. We know that statistically the average member will stay a member of a site for 6 months. So that one member is really worth $107.82 but you don’t get it all right away and that is in essence the down side. You get that money paid out over 6 months.

Some people would rather have less money per sale simply because they earn it all, right now. But those people are short sided. They don’t see the long run and that just because the “average” person may stay a member 6 months, you still have quite a few who are going to stay members for 1 year or even 2 years. So you are still earning $17.97 per month, for that guy for that long. Through Bling Bucks, I’ve had one guy stay a member for the last 19 months. That means I have made $341.43 off of one guy!

So for those using pay per sale (PPS), you aren’t doing that math and you are only hurting your bottom line as a result. Don’t throw away good money because you think you will make more in the short term, because you really don’t.

I want to show you the real numbers for one of my smaller sites. Five months ago I sent 1719 unique visitors to the program and got 3 sign ups. Those 3 people are still a member of the site.

• PPC (at $.03 per click) = $51.57 (total)
• PPS (at $25 per sale) = $75.00 (total)
• Rev Share (at $17.97 recurring per sale) = $53.91 first month and total = $269.55

So what do you want to make from your traffic, $51.57, $75 or $269.55? I don’t know about you but I would rather earn the most money I can from my traffic, even if it takes me a tiny bit longer, I would still under every circumstance rather earn the most money I can.

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